Candidate Attraction Lead

About the position

Candidate Attraction Lead
Shape the Future of UK Healthcare Staffing - Drive Recruitment Marketing from SA
Healthcare Recruitment | Remote (South Africa-Based)

About Our Client
Our client is a leading provider of permanent and temporary healthcare staffing solutions in the UK. They specialize in placing nurses, doctors, AHPs, healthcare scientists, and care workers into both NHS and private sector roles. With a strong focus on delivering high-quality care through exceptional talent, the company is known for its integrity, compliance, and dedication to making a meaningful impact on healthcare delivery.

Their commitment to innovation and excellence has made them a trusted partner in the UK healthcare sector. By combining technology-driven recruitment with human-centric service, they ensure both clients and candidates experience the best outcomes possible.

The Role: Candidate Attraction Lead
We are looking for a strategic and creative Candidate Attraction Lead to develop and implement powerful recruitment marketing initiatives aimed at attracting high-quality healthcare professionals. This role is pivotal in building brand awareness and increasing candidate pipelines to support growing client demands across the UK.

Key Responsibilities

• Develop and execute comprehensive recruitment marketing campaigns across healthcare disciplines
• Enhance the employer brand through storytelling, content, and partnerships that highlight company culture and mission
• Use digital platforms-social media, job boards, email marketing-to generate candidate interest
• Create compelling content such as job adverts, social posts, videos, and employee testimonials
• Track and report on campaign metrics to continuously improve performance and ROI
• Collaborate with recruiters to align attraction strategies with live and forecasted hiring needs

About You

• 3+ years' experience in recruitment marketing or candidate sourcing, ideally within the healthcare sector
• Proficiency in digital marketing tools, social media platforms, and analytics software
• Strong content creation skills (written and visual) tailored for candidate engagement
• Excellent communication, collaboration, and interpersonal skills
• Strategic thinker with a data-driven mindset and a proactive approach to problem-solving
• Self-motivated and adaptable to a fast-paced, remote work environment

Desired Skills:

• Candidate Attraction
• Recruitment marketing
• Social Media
• Campaign Metrics
• Attraction Strategies
• Digital Marketing
• Analytics
• Contet Creation
• Collaboration

Desired Work Experience:

• 2 to 5 years

Desired Qualification Level:

• Diploma