About the position
Business Development Manager – Retail Electronic Shelf Labels (ESL)
?? Midrand, Gauteng | ?? Permanent
Our client is looking for an experienced Business Development Manager to drive the growth of their Retail Electronic Shelf Labels (ESL) Business Unit.
This is a senior commercial role focused on developing new business, growing strategic retail accounts, leading a sales team and delivering revenue and profitability targets within the retail sector.
Key Responsibilities
- Develop and execute business development strategies to grow the Retail ESL business.
- Identify, target and secure new business opportunities within the retail sector.
- Build and maintain strong relationships with executive, operational and procurement stakeholders.
- Develop strategic account plans and identify opportunities to grow existing customer accounts.
- Build and manage a strong sales pipeline and ensure accurate sales forecasting.
- Lead, manage, mentor and motivate the Retail ESL sales team.
- Set and manage individual and team sales targets.
- Conduct regular sales reviews, pipeline meetings and forecasting sessions.
- Support the sales team with customer engagements, presentations and negotiations.
- Manage strategic customer relationships and executive-level engagements.
- Present and demonstrate ESL solutions to customers.
- Lead and coordinate quotations, proposals and tender responses.
- Work with technical and operational teams to develop commercially and technically viable solutions.
- Participate in contract negotiations and deal closure.
- Monitor market trends, competitor activity and new opportunities within the retail technology space.
- Develop go-to-market initiatives and strategic partnerships to expand market reach.
- Ensure customer satisfaction, retention and successful adoption of ESL solutions.
Minimum Requirements
- Grade 12 / Matric – Essential.
- Diploma or Degree in Sales & Marketing, Business Management, Retail Management, Commerce, IT, Supply Chain Management or a related field would be advantageous.
- 5–7 years' experience in Business Development, Sales Management, Key Account Management or Retail Technology Sales.
- Minimum 3 years' experience managing and leading a sales team.
- Proven track record of achieving and exceeding sales targets.
- Experience managing large customer accounts and commercial negotiations.
- Experience working with CRM systems and sales reporting.
- Strong understanding of the retail environment, including retail operations, merchandising, pricing and digital transformation.
Highly Advantageous
Experience working with or selling into major retail groups such as:
Massmart | Makro | SPAR | Checkers | Shoprite | Pick n Pay
Experience within retail technology, digital transformation or Electronic Shelf Labels (ESL) will be highly advantageous.
Desired Skills:
- Business Development Manager
- Sales Manager
- Retail Digital Transformation
- Retail Solutions
