About the position
Cape Town-based company that provides a cloud-based license plate recognition (LPR) and automatic number plate recognition (ANPR) platform that helps South African communities and law enforcement proactively combat crime is seeking a Business Development Lead (BDL) who will drive the strategic growth, market expansion, and revenue generation within the Western Cape (primary focus on Cape Town) and executes national business development initiatives.
Responsibilities:
- Strategy & Analysis: Develop and execute a data-driven client acquisition strategy with defined revenue targets. Perform continuous market and competitor analysis to refine P1’s unique value proposition and inform go-to-market strategies.
- Proactive Sales & Execution: Drive the full sales cycle to closure (supported by Senior Leadership on quotes/contracts). Conduct high-volume presentations, secure Proof of Concepts (PoCs/pilots), and establish strategic partnerships across key regional and national sectors.
- Reporting & CRM Compliance: Maintain 100% data integrity on monday.com CRM across all outreach, leads, engagements, and quotes. Deliver weekly pipeline and performance reporting against KPIs and targets.
- Public Safety Networks: Build and maintain strategic relationships with policing bodies (SAPS, Metro Police), Community Policing Forums (CPFs), City Improvement Districts (CIDs), and Ratepayers Associations (RAs).
- Intelligence & Brand Growth: Partner with the P1 Investigations Team to identify intelligence stakeholders and support data-gathering outreach. Execute high-impact promotional campaigns to elevate P1's brand presence.
- Seamless Onboarding: Guide new clients through onboarding, establishing communication/response channels alongside Dispatch and Investigations teams, and ensuring timeous client database setup.
- Relationship Management & Upselling: Proactively engage existing clients to drive retention, build brand loyalty, and leverage data-driven insights (supported by Systems & Reporting) to secure upselling opportunities.
- Success Tracking: Track, elevate, and share client success stories both internally and externally.
Minimum Requirements:
- Education: Bachelor’s Degree or Higher Diploma in Business Administration, Marketing, Sales, or a related field (or equivalent practical experience).
- Experience: 5+ years of proven track record in strategic business development, B2B sales, or solution-selling—preferably within the public safety, security, IoT, software-as-a-service (SaaS), or surveillance technology sectors.
- Geographic Focus: Strong established networks and market knowledge within Cape Town and the broader Western Cape region.
- CRM Management: Proficient in using CRM platforms (experience with monday.com CRM is a distinct advantage) for strict pipeline tracking and lead management.
- Sales Execution: Demonstrated ability to manage the end-to-end sales cycle, from cold prospecting and presenting to negotiating high-value contracts and running Proof-of-Concept (PoC) pilots.
- Data-Driven Approach: Proven capability in market mapping, competitor analysis, and leveraging data/reporting to uncover client upselling opportunities.
- Public Safety Engagement: Experience engaging or collaborating with law enforcement (SAPS, Metro Police), local community safety structures (CPFs, CIDs, Ratepayers Associations), or private security networks.
- Account Management: Track record of driving client onboarding, maintaining long-term key account relationships, and securing recurring revenue.
- Mobility: Valid South African driver’s license and reliable personal vehicle for frequent client and stakeholder visits across the region.
- Communication: Exceptional verbal, written, and presentation skills suited for high-level executive presentations and community engagement.
Benefits:
Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [Email Address Removed].com
Desired Skills:
- Business Development Lead
- Business Development Lead
- Business Development Lead
