Brand Specialist

About the position

DESCRIPTION/SYNOPSIS:
A fantastic opportunity exists for a Brand Specialist to join an internationally renowned travel and tourism company. This role will focus on developing, executing, and monitoring brand strategies to enhance market positioning, customer engagement, and overall brand reputation. The ideal candidate will have strong expertise in media planning and buying, campaign execution, and brand analysis to ensure maximum reach and ROI.

MINIMUM REQUIREMENTS:

• Bachelor's degree or diploma in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in brand management, marketing, or media buying.
• Proven expertise in traditional and digital media planning and buying.
• Strong analytical skills to assess consumer insights, market trends, and competitor activity.
• Experience working with advertising agencies, media partners, and digital platforms.
• Excellent communication and stakeholder engagement skills.

RESPONSIBILITIES:

• Develop and implement brand strategies aligned with global campaigns and company objectives.
• Lead media planning and buying across traditional and digital platforms, ensuring cost-effective campaigns.
• Manage relationships with media agencies and suppliers, negotiating the best rates and placements for ads.
• Analyze audience insights and market trends to optimize media spend and brand positioning.
• Oversee creative development and execution of campaigns, ensuring consistency across all touchpoints.
• Monitor and report on campaign performance, analyzing key metrics such as reach, engagement, conversion rates, and ROI.
• Manage trade exchanges and media partnerships, ensuring maximum value and exposure.
• Support public relations, sponsorships, and influencer marketing to enhance brand awareness.
• Work closely with the sales, digital, and product teams to align branding efforts with business goals.
• Ensure compliance with brand guidelines and regulatory requirements.

SOFT SKILLS/ADDITIONAL INFO:

• Strong strategic and creative thinking.
• Excellent organizational and project management skills.
• Ability to thrive in a fast-paced, high-pressure environment.
• High attention to detail and problem-solving capabilities.

Desired Skills:

• Project management skills
• Attention to detail
• problem solving skills.

About The Employer:

Do you see yourself as the successful Brand Specialist at this leading Company? Don't delay.

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Should you meet the above minimum requirements, please submit your CV and a copy of your ID and Qualifications to [Email Address Removed]. Please quote the TITLE of this vacancy in the subject line of your email as a reference. Our consultants will assess your suitability to the vacancy. Should you not receive a response within 2 weeks, please consider your application unsuccessful; however, we will retain your CV and details on our database in accordance with POPIA and will contact you in the near future should a suitable position become available.
You have the option to "opt-out" and request us to delete your information at any time by sending a mail to [Email Address Removed] / [Email Address Removed].
Thank you.