About the position
Package & Remuneration
JOB DESCRIPTION
Key Responsibilities:
• Working closely with the Marketing Manager, in building out the Beauty Brand & Communication strategy to launch the new Beauty Businesses within the Group and support the strategic intent of growing Market share in Beauty for the Group.
• The role in collaboration with the Marketing Manager will be responsible for creating awareness, attracting new Customers, engaging and retaining current Customers whilst supporting the Beauty Brands, the Beauty Private Label and Branded Beauty strategies.
• Initiate, manage and implement marketing strategies and campaigns that drive revenue and customer acquisition across all channels tapping into Customer insights and trends.
• Identify, manage & drive Brand and Beauty exposure across all appropriate media channels.
• Liaise with key business stakeholders to ensure marketing communications and objectives are aligned and support the necessary business outcomes.
• Find new and innovative ways to attract, engage and convert new Customers into the funnel.
• Working closely with the supporting team members, Product team, Online Team and Bash to ensure maximum success of all campaigns and promotions.
• Manage and co-ordinate the marketing calendar in collaboration with the key business stakeholders.
• Manage and co-ordinate the tactical weekly promotions for retail keeping all stakeholders informed.
• Working closely with the broader Marketing team on Influencer marketing and seeding campaigns including internal and external Brand PR including brand ambassador and media liaison. Liaise with relevant bloggers & press.
• Support the coordination & delivery of any marketing projects within allocated budget timeously and effectively meeting the set objectives or ROI.
• Be abreast of Consumer and competitor trends and insights
Qualifications and Experience:
• Marketing Degree
• 3-4 years Brand management experience
• Retail experience advantageous
Skills:
• Excellent communication skills
• Ability to persuade and influence
• Strong Marketing Strategy
• Sound business acumen and strong budget management
• Project Management & detail oriented
• Passion to be a part of a leading fashion & beauty brand
Behaviours:
• Business Insight - applies market and business insights in order to drive organisational objectives
• Communicates Effectively - conveys information and communicates ideas in a clear, concise & impactful manner
• Customer Focus - understands, anticipates, and meets the needs and expectations of customers
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Optimizes Work Processes - assesses and improves the efficiency, effectiveness,& quality of various work processes
• Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act
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ABOUT US
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
ABOUT THE TEAM
Good value smart, casual, denim, leisurewear, accessories, lingerie, footwear, cosmetics, fine jewellery, and kidswear, Foschini is renowned for its fashionable and contemporary clothing in a modern environment.
