About the position
JOB DESCRIPTION
Key Responsibilities
- Develop and execute brand strategies that position Sneaker Factory as a leading voice in the value lifestyle footwear and apparel.
- Oversee the rollout of marketing campaigns across multiple touchpoints, including media, in-store activations, and event and most important, managing our brands.
- Drive our CSI and local community initiatives.
- Drive business KPIs and objectives, ensuring campaigns deliver on both brand-building and commercial goals.
- Manage partnerships with footwear and apparel brands to create collaborative, and brand relevant campaigns in Sneaker Factory.
- Work closely with the marketing, creative, merchandising and Ops Teams to ensure brand alignment and consistent storytelling.
- Monitor and analyse market trends, consumer behaviour, and competitor activities to inform brand strategies and decisions.
- Ensure Sneaker Factory's presence at store events that align with the brand's identity and objectives.
- Manage Our Brand's presence across all offline and brick and mortar
- Manage a developing team consisting of a marketing coordinator, media coordinator as well as an intern.
Qualifications & Experience
- Bachelor's degree or similar in Marketing, Brand Management, or a related field.
- 3-5 years of experience in a Brand Management or Marketing role, preferably within the fashion, sneaker, or streetwear industries.
- Proven experience in developing and executing successful brand campaigns and activations.
- A deep understanding of the sneaker market, and value and aspirational sneaker and footwear brands
- Strong business acumen with the ability to drive KPIs and commercial success.
- Experience working with premium and heritage sneaker brands is a plus.
Skills
- Creative and strategic thinker with a passion for sneakers, streetwear, and youth culture.
- Strong project management and organisational skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to build relationships with creative partners, influencers, and internal teams.
- Strong understanding of digital and social media trends and how they can be leveraged to grow a brand.
- Analytical and detail-oriented, with the ability to track and measure the success of campaigns.
- Innovative mindset, always looking for new ways to push the boundaries of the brand.
Behaviours
- Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective
- Business Insight - applies market and business insights in order to drive organisational objectives
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
- Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
- Financial Acumen - understands and applies financial concepts and principles to make informed financial decisions
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Organizational savvy - understands and navigates dynamics created by processes, systems, and people
- Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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ABOUT US
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
ABOUT THE TEAM
Sneaker Factory is your go-to for international brands and locally made products at unbeatable prices. With amazing deals for men, women, and kids, there's something for everyone! If you love fashion and sneakers, Sneaker Factory is the place to be. Help us bring the latest styles and best deals to our customers. Join us and make a splash in the world of fashion!
