About the position
ENVIRONMENT:
BRIDGE the gaps between the customer and the brand by using information from the customer experience to gain insights from the customer’s unique perspective as the next Brand Manager who will join the Joburg team of dynamic Healthcare Group. The goal of Brand Manager is to augment the customer experience and cultivate customer loyalty in an environment that is fast-paced and dynamic, requiring flexibility and the ability to adapt quickly to changes in the market and industry regulations. You will need a Bachelor’s Degree in Marketing/Commercial/Business Administration, or a related field, have 3+ years’ experience in Brand Management, preferably in the pharmaceutical industry with a solid understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics & have proficiency in using marketing analytics tools and software.
DUTIES:
Market Analysis and Strategy Development -
- Conduct thorough market research to understand the competitive landscape for both scheduled generics and OTC generics.
- Develop and implement pricing strategies for scheduled generics, considering factors like market demand, production costs, and regulatory constraints.
- Create consumer-focused campaigns for OTC generics, aimed at increasing brand awareness, customer engagement, and market share.
- Collaborate with market research teams to understand consumer behaviour, preferences, and trends impacting OTC product sales.
Brand Management and Promotion -
- Oversee the branding of scheduled and OTC generics, ensuring consistency in messaging and company values across all platforms.
- Design and execute marketing campaigns for OTC generics, using various channels like digital media, print, and in-store promotions.
- Monitor and manage the brand performance of both product lines, adjusting strategies as needed to meet sales targets and market positioning goals.
Cross-Functional Collaboration -
- Work closely with the Sales team to ensure alignment of sales strategies with brand objectives, particularly for scheduled generics pricing models.
- Coordinate with the Medical and Regulatory Affairs Departments to stay informed about product developments and regulatory changes that might impact the brand strategy.
Budget Management -
- Develop and manage the marketing budget for both scheduled and OTC generics.
- Allocate resources effectively between pricing initiatives for scheduled generics and consumer campaigns for OTC products.
Compliance and Ethical Marketing -
- Ensure all brand activities for scheduled and OTC generics comply with pharmaceutical industry regulations and ethical marketing practices.
- Stay updated on changes in pharmaceutical laws and regulations that could impact product marketing.
Performance Analysis and Reporting -
- Regularly analyse sales data, market trends, and campaign performance to measure the effectiveness of brand strategies.
- Prepare detailed reports and presentations for senior management, highlighting successes, challenges, and recommendations for future brand strategies.
REQUIREMENTS:
Qualifications -
- Bachelor’s Degree in Marketing, Commercial, Business Administration, or a related field. Sciences Degree with relevant experience will be considered.
Experience/Skills –
- More than 3 years’ experience in Brand Management, preferably in the pharmaceutical industry.
- Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics.
- Proficient in using marketing analytics tools and software.
- May be required to work overtime.
- Regular travel required (as part of Performance Management of portfolio).
ATTRIBUTES:
- Excellent analytical, communication, and leadership skills.
- Ability to work collaboratively in a cross-functional team environment.
- Organised.
- Able to build and maintain relationships with external stakeholders and internal cross-functional team members.
- Can adapt in a fast-paced, changing growth environment and work independently.
- Supports the team.
- Good leadership skills.
- Collaboration skills.
While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.
COMMENTS:
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Desired Skills:
