About the position
BRAND AND COMMUNICATION SPECIALIST to be based in Woodmead, Gauteng
JOIN OUR CLIENT as a BRAND AND COMMUNICATION SPECIALIST!
Are you a creative and strategic communicator with a passion for building strong brands?
Our client is seeking a dynamic Brand & Communication Specialist to play a key role in shaping and executing an integrated communication plan that positions them as the "Company of Choice" across targeted African markets.
If you're ready to make an impact and elevate their brand to new heights, we want to hear from you!
IF YOU HAVE THE FOLLOWING QUALITIES, THEN THIS ROLE IS FOR YOU:
- Planning
- Creativity
- Analysing and Forming Opinions
- Flexibility
- Result-oriented
- Customer Focus
- Cooperation
- Organisational Sensitivity
THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:
- A Bachelor’s degree in Communications, Branding, Journalism, Public Relations, or related field, with 3-5 years relevant experience in communications and/or brand strategy development.
- A portfolio of work showcasing your expertise in brand communication and marketing initiatives
- Proficiency in B2B marketing, Photoshop, Illustrator, InDesign, and Adobe Creative Suite.
- Excellent written and verbal communication skills, with experience in content writing for various platforms (websites, social media, and print).
- Proven experience in social media management, networking, and collaborating within cross-functional teams to implement brand strategies.
DUTIES WILL INCLUDE:
Marketing Coordination & Administration
- Accurately report on key deliverables and performance metrics.
- Manage sponsorship activities for decorative products and audit the effectiveness of sponsored collateral.
- Reconcile marketing expenses, committed costs, and forecasted costs within the marketing budget.
- Source, order, and distribute marketing resources while maintaining control over allocation and distribution
Leverage Group Marketing Alignment & Synergies
- Develop relationships with the global marketing team to align local and global strategies.
- Create structures to better integrate communication and brand plans with the global strategy.
- Participate in group marketing forums and initiatives to enhance collaboration.
Communication Strategy Execution
- Assist in executing the communication strategy to ensure a consistent and compelling brand message across all channels.
- Oversee digital communication efforts, including website updates, social media content, and newsletters to drive engagement and brand visibility.
- Manage printed communication materials, including flyers, brochures, catalogs, and advertisements.
Brand Management
- Increase brand awareness in key markets through advertising, PR, media, and partnerships.
- Ensure consistency and adherence to corporate identity (CI) across all communications and platforms.
- Assist in developing and executing brand extensions and adaptations for the African market.
Content Creation and Events
- Create and publish engaging content for both internal and external communications, targeting key stakeholders and influencers.
- Develop a database to track brand rollout and engagement with direct and downstream customers.
- Assist in planning and hosting product launches and other marketing events to promote the brand and products effectively.
Desired Skills:
- Communications
- Brand
- B2B
- Strategy
- Content
- Social Media
