Brand Activation Manager: Mauritius at Famous Brands

About the position

Introduction

Under the direction and support of the Brand General Manager: AME, effectively support planning and executing on the brand activities in-market in order to ensure that the brand(s) continue to grow

Duties & Responsibilities

• Assist in development of the annual marketing plan(s) for the market (ensuring local relevance)
• Execute effectively all brand activity in relation to the approved marketing plan and promotions calendar(s), including promotions, social media, web, digital, events and activations
• Build locality, LSM plans and seek new opportunities to deliver against the brand plan and/or improve the plan by ensuring locally relevant and effective
• Implement and manage media plans. Ensuring that expenditure and brand objectives are delivered on
• Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
• Manage the brand CRM program, encouraging customer retention and customer loyalty.
• Provide forecasts for promotions and support demand planning through forecast and process understanding, to minimize write off costs
• Support menu optimization with regards to promotional pricing, menu pricing strategy and menu mix to achieve targeted average GPs and deliver value to the brand's customer base
• Manage and co-ordinate menu rollouts
• Utilize consumer research to gain consumer insights that drive decisions
• Analyze sales data and report insights on the performance of promotions and products
• Track competitor pricing and report on a regular basis
• Manage the marketing budget to ensure nil overspend

Co-ordinate the National Franchise Forum meetings

Desired Experience & Qualification

Formal Education

• Marketing background/qualification an advantage.

Previous brand marketing experience within franchising an advantage

Experience

• Minimum of 3 years' experience in the FMCG/Food Franchising industry in country.
• Understanding of country media environment.

Excellent knowledge of Digital Marketing and social media platforms an advantage