Brand Activation Executive

About the position

BRAND ACTIVATION EXECUTIVE
Location: Silverton, Pretoria

NON-NEGOTIABLE REQUIREMENTS: 

• Relevant degree or diploma in Marketing, Business, or Consumer Science
• Proven experience in brand activations and events
• Strong understanding of nutrition or sport
• Commitment to a healthy lifestyle
• Strong administrative skills

• Sponsored Athletes:
  • Manage contract renewal cycles, terminations, and performance-based requirements.
  • Ensure athletes are effectively integrated into the marketing ecosystem to act as authentic brand advocates who drive community engagement and sales in alignment with brand image and values.
  • Serve as the primary point of contact for athletes, ensuring they receive the required products, gear, and information to succeed.
  • Monitor athlete social media activity to ensure compliance with contractual posting requirements.
  • Coordinate athlete participation in photoshoots, video content, and product launch campaigns.
  • Manage athlete appearances at launches and events.
  • Gather and consolidate feedback from athletes regarding product experience and development.
  
  


• Social Media Coordination:
  
  • Bridge the gap between physical events and digital presence by capturing and coordinating live content during activations.
  • Manage the social media content calendar, ensuring promotional activities and product advertising are consistently covered.
  • Collaborate with the creative team to produce engaging assets, including reels, stories, and posts, to drive community engagement.
  
  


• School Nutritional Programme:
  
  • Support the implementation and education of schools regarding the programme and products.
  • Ensure delivery requirements are met in terms of presence and educational talks.
  • Identify and execute promotional opportunities at events such as derby games and tournaments.
  • Acquire new schools for programme participation.
  • Conduct educational talks to promote awareness and engagement.
  
  


• Event and Brand Activations:
  
  • Lead the end-to-end planning and execution of promotional events, pop-ups, product launches, and educational activations.
  • Manage onsite logistics, staff coordination, staff briefings, and run-of-show execution.
  • Analyse performance metrics, including foot traffic, leads, and ROI, to improve future activation strategies.
  
  


• Branding and Merchandising Sourcing:
  
  • Act as the primary point of contact for external suppliers to source high-quality branding materials, including signage, uniforms, promotional giveaways, and displays.
  • Maintain the quality and consistency of the brand’s visual identity across all physical touchpoints.
  • Manage the procurement budget while ensuring cost efficiency without compromising quality.
  
  

Please note that only candidates who meet all the requirements will be contacted for the opportunity.
We look forward to receiving your application!

Desired Skills:

• Brand Manager
• Brand Activations
• Sponsorship
• Events
• Activations