About the position
Our Client is looking for a Brand & Trade Marketing Manager to join their team
Location: Woodmead, Johannesburg
Role Objective
- To build brands, unlock retail opportunities and convert brand strategy into measurable commercial growth for the business and its brand-owner partners.
Job Purpose
- The Brand Manager is responsible for building and executing brand and commercial strategies that drive sales growth, retail presence, brand equity and profitability.
- The role serves as a strategic link between brand owners, retailers and the business, translating brand strategy into commercially effective retail execution.
- The position combines brand management, trade marketing, retail activation, commercial planning and performance management
Key Responsibilities
1.Brand Strategy
- Develop and implement brand strategies aligned to client and business objectives.
- Establish clear brand positioning, target consumer and value proposition.
- Develop annual brand plans and commercial growth strategies.
- Identify opportunities to increase brand penetration, distribution and market share.
- Monitor competitor activity, category trends and consumer behaviour.
- Ensure consistent brand positioning across all retail touchpoints
Trade Marketing
- Develop annual trade marketing strategies and activation calendars.
- Translate brand strategies into retailer-specific commercial plans.
- Develop promotional, activation and visibility programmes.
- Drive effective in-store execution across retail channels.
- Develop POS, displays, promotional material and retail communication.
- Measure the effectiveness and ROI of trade marketing activities.
- Develop strong working relationships with Dis-Chem Commercial teams.
- Understand retailer strategies, category objectives and commercial requirements.
- Identify opportunities for additional distribution, ranging and visibility (TLC Stores).
- Support customer presentations, range reviews and business reviews.
- Work with Dis-Chem commercial teams to develop joint growth opportunities.
Sales & Commercial Growth
- Work closely with the sales team to deliver brand and customer targets.
- Identify revenue and margin growth opportunities.
- Support pricing, promotional and ranging strategies.
- Monitor sales performance against agreed targets.
- Analyse customer and product performance and recommend corrective actions.
Merchandising & Retail Execution
- Partner with merchandising teams to maximise brand visibility.
- Ensure agreed planograms, displays and promotional executions are delivered.
- Monitor availability, distribution and execution standards.
- Develop retail execution scorecards.
- Identify gaps in store execution and implement corrective action
Brand Owner Management
- Act as a key point of contact between brand owners and the business.
- Develop regular brand performance reports.
- Present insights, opportunities and recommendations to brand owners.
- Ensure agreed brand strategies are translated into retail execution.
- Manage marketing and activation budgets on behalf of the business
Data & Insights
- Analyse sales, market share, distribution and promotional data.
- Develop actionable category and consumer insights.
- Track competitor pricing, promotions and activity.
- Use data to identify growth opportunities.
- Develop monthly and quarterly performance dashboards
Campaign & Agency Managemen
- Brief and manage creative, digital, media and activation agencies.
- Ensure campaigns are delivered on time and within budget.
- Evaluate campaign effectiveness.
- Maintain consistent brand standards across all communications
Budget Management
- Develop and manage brand and trade marketing budgets.
- Track expenditure against approved budgets.
- Measure return on marketing investment.
- Ensure commercial activities deliver measurable value
Core KPIs
Commercial
- Brand sales growth
- Gross margin contribution
- Revenue versus target
- Customer growth
- New distribution gained
- Product/range performance
Retail Execution
- Distribution
- On-shelf availability
- Planogram compliance
- Promotional compliance
- Display execution
- Store execution score
Brand
- Brand awareness
- Brand penetration
- Market share
- Brand consideration
- Campaign performance
Trade Marketing
- Promotional ROI
- Activation ROI
- Marketing spends versus budget
- Campaign execution
- Incremental sales generated
Key Relationships
Internal
- Managing Director / CEO
- General Manager
- Administrative team
- Medical Skin Specialist
External
- Band Owners
- Retailers
- Buyers
- Category Managers
- Agencies
- Research and data partner
Core Competencies
- Brand strategy
- Commercial acumen
- Retail understanding
- Strategic thinking
- Consumer insight
- Financial management
- Project management
- Negotiation
- Data analysis
- Communication and presentation
- Stakeholder management
- Leadership and influence
Desired Skills:
- Brand & Trade Marketing Manager
- Brand Marketing Manager
- Brand & Marketing Manager
