About the position
If you blend bold creativity with genuine technical curiosity and can own full-funnel marketing that grows revenue while modernising operations - this hybrid role in Johannesburg North has your name on it.
Join a talented workforce in a company that has perfected the ability to create and deliver innovative healthcare solutions. We seek high performers with a positive, growth mindset who will thrive in a culture based on strong values, accountability, openness, collaboration, and no politics.
A key summary of the job specification is provided below. Full details are available after shortlisting.
Key Duties:
- Portfolio Management: Compile, plan, and execute all marketing and communication deliverables for the business unit and the Value Added Services portfolio.
- Cross-Functional Governance: Establish and maintain a Centralised Campaign Calendar. Work as a strategic partner to other Brand Managers to ensure seamless campaign scheduling and segmentation.
- Marketing Enablement: Proactively audit "traditional" marketing processes and implement modern alternatives using AI tools (for content, data, or research) and automation stacks (Zapier, CRM workflows)
- Full-Funnel Execution: Manage the lead generation journey, from initial awareness (Acquisition) to deepening adoption within the existing base (Retention).
- Content & Collateral: Develop high-quality marketing collateral with a heavy emphasis on technical copywriting and digital-first content.
- Stakeholder Alignment: Manage the briefing process with the business unit heads to ensure marketing delivery aligns with their commercial targets.
- Reporting: Maintain and report on monthly expenditure and campaign performance (ROI, conversion rates, and adoption metrics)
Qualifications & Experience
- Business or Marketing-related degree.
- 5+ years of experience in a Brand Management or Marketing Operations role.
- Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools.
- AI Literacy: Demonstrated practical use of AI tools (GenAI for content, analysis, or productivity) within a professional marketing environment.
- Experience marketing technology/professional services to B2B or small business audiences (Healthcare experience is a major advantage).
Knowledge and Skills
- Strong understanding of both Acquisition and Retention marketing dynamics.
- Systems Thinking: Ability to design a process from scratch (e.g., a lead hand-off or a campaign booking system).
- Technical Copywriting: Ability to translate complex service offerings into simple, value-driven messaging.
- Data Fluency: Comfortable using data to identify trends and justify marketing spend.
- Understanding of the creative process and agency/supplier management.
Technical Competence
- MarTech Proficiency: Advanced ability to navigate and configure CRM systems (e.g., Salesforce) and marketing automation platforms to track lead lifecycles.
- AI Tool Integration: Proficiency in using Generative AI and LLMs to accelerate content production, data synthesis, and workflow automation.
- Process Mapping: Ability to use visual flow-charting or project management tools (e.g., [URL Removed] Trello, or Lucidchart) to document and standardise marketing operations.
- Data Analytics: Ability to interpret Google Analytics, social media insights, and internal product usage data to report on ROI and campaign effectiveness.
- Digital Stack Management: Familiarity with CMS platforms (e.g., WordPress), SEO principles, and the logic of "low-code" automation tools (e.g., Zapier) to connect disparate marketing systems.
- Advanced Google Workspace/Microsoft Office: Specifically, advanced Excel/Sheets skills for budget management and data segmentation.
The offer will be market related in line with your qualifications, skills, and experience. The role can offer up to R50,000 per month for candidates who are an exact fit and require minimal additional training or oversight.
Desired Skills:
- marketing
- ai
- crm
- automation
- process mapping
