About the position
We are seeking a dynamic and forward-thinking Brand & Operations Manager to join our growing client in the software industry. To be based in Bryanston/Gauteng. This role is ideal for a creative professional with strong technical curiosity and a passion for modernising marketing operations. You'll play a pivotal role in driving growth, enabling efficiency through AI and automation, and ensuring a seamless experience for our audiences across multiple business units.
Duties and Responsibilities:
- Drive growth by managing full-funnel marketing (Acquisition and Retention) for the Bureau and Value-Added Services portfolio.
- Act as the team's "Enablement Lead," identifying and implementing AI tools and automated processes to improve efficiency.
- Coordinate campaign governance to ensure a consistent, non-overlapping experience for the doctor audience across business units.
- Compile, plan, and execute marketing and communication deliverables for assigned portfolios.
- Establish and maintain a Centralised Campaign Calendar, collaborating with other Brand Managers for seamless scheduling and segmentation.
- Audit traditional marketing processes and implement modern alternatives using AI and automation stacks.
- Manage lead generation journeys from awareness to retention.
- Develop high-quality marketing collateral with a strong emphasis on technical copywriting and digital-first content.
- Align marketing delivery with commercial targets through effective stakeholder management.
- Report on monthly expenditure, ROI, conversion rates, and adoption metrics.
Minimum Requirements:
Education and Experience:
- Degree in Business, Marketing, or related field.
- Minimum 5 years in a Brand Management or Marketing Operations role.
- Hands-on experience with CRM systems and automation platforms.
- Practical application of AI tools in marketing environments.
- Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools.
Knowledge and Skills:
- Strong understanding of Acquisition and Retention marketing dynamics.
- Systems thinking and ability to design processes from scratch.
- Technical copywriting skills to simplify complex service offerings.
- Data fluency for trend identification and marketing spend justification.
- Familiarity with creative processes and supplier/agency management.
- Advanced proficiency in CRM systems, marketing automation, and workflow automation tools.
- Ability to integrate AI tools for content, data synthesis, and workflow automation.
- Competence in process mapping using project management tools (e.g., [URL Removed] Trello, Lucidchart).
- Data analytics skills (Google Analytics, social media insights, product usage data).
- Knowledge of CMS platforms, SEO principles, and low-code automation tools.
- Advanced Excel/Sheets skills for budget management and data segmentation.
Salary:Market-related, commensurate with experience and skills
Desired Skills:
- Brandinng
- software
- Marketing
