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Boardroom Appointments

Area Sales Manager – HO

Boardroom Appointments

  • R Undisclosed
  • Permanent Intermediate position
  • Olifantsfontein
  • Posted 09 Dec 2025 by Boardroom Appointments
  • Expires in 30 days
  • Job 2629179 - Ref JHB005214

About the position

Focuses on driving sales performance and achieving targets through effective planning and execution
MINIMUM REQUIREMENTS

  • Proven track record of 35 years in Sales, specifically within Food & Beverage or FMCG sectors
  • Relevant Business, Marketing, or Sales Qualification
  • Strong analytical skills and experience using data to measure and optimise sales performance against KPIs
  • Familiarity with economics across the FMCG value chain, and understanding of pricing and sales compliance
  • Advanced proficiency in Microsoft Office, BI tools, and significant experience with ERP systems
  • Valid Drivers License and reliable transportation
  • Ability to drive team performance and foster a high-performance sales culture

MINIMUM DUTIES AND RESPONSIBILITIES
Sales Performance

  • Plan and execute strategies to grow sales and distribution of HOB brands in Wholesale & Independents

Picture of Success

  • Implement a clear Picture of Success by channel for use with third-party agencies

KPIs Monitoring

  • Track and analyse KPIs including Sales Revenue, Market Share, On Shelf Availability, Forward Share, and Price Compliance
  • Make data-driven decisions to improve performance

Market & Competitor Insights

  • Identify and explore new business opportunities and distribution channels
  • Monitor and evaluate competitors

Customer Relationship Management

  • Build and maintain strong relationships with key wholesale partners
  • Negotiate promotional agreements and address operational challenges

Reporting and Feedback

  • Provide performance reports to management highlighting progress, issues, and solutions

Collaboration

  • Work closely with back-office teams and other departments to ensure smooth operations and product availability

Ad-Hoc Responsibilities

  • Undertake additional duties as required by management

KEY PERFORMANCE INDICATORS (KPIs)
  • Sales Performance Management: Sales Revenue vs Prior Year and vs Budget
  • Picture of Success: Adherence Score (On Shelf Availability, Forward Share, Price Compliance)
  • Market Share of Own Brands: Value Share / Volume Share / Numeric Distribution
  • Frequency of KPI Reviews: Number of scheduled vs completed KPI reviews
  • Improvement Action Implementation Rate: Percentage of improvement actions implemented after business reviews
  • New Business Opportunities Identified: Number of new opportunities or channels identified
  • Competitor Monitoring Frequency: Regularity of competitor analysis and reporting
  • Cross-Department Collaboration Frequency: Number of collaborative initiatives or meetings with back-office teams

AD-HOC AGREEMENT
  • Duties listed are a guide; incumbent is expected to complete any lawful and reasonable instructions as required
  • Employees are responsible for superior service delivery and customer satisfaction, and may be required to perform tasks outside the scope of their duties

Desired Skills:

  • Sales Performance
  • KPIs Monitoring
  • Reporting and Feedback

Boardroom Appointments

About the agency

A brief history & description of services: •Boardroom Appointments was founded by our current CEO, Ms. Maria Ferreira in 1989 •Boardroom Appointments is a Level 1 category B-BBEE 135% contributor •Growing team of Specialist Consultants and Contract Managers have placed professionals throughout all levels and industries •We have a clear understanding of Permanent Recruitment & Temporary Employment Services •Dedicated Site Management take care of and ensure legal compliance regarding Labour / Business process Outsourcing (BPO), Human Resources, Labour Relations, Industrial Relations, Skills & Training, Payroll & Admin, Basic Conditions of Employment Act (BCEA), the Labour Relations Act (LRA) and Bargaining Councils rulings •Our 26 years of experience, bulging databases, address books and incredible national networks enable us to recruit, place and manage all levels of staff including: CEO’s, Managing Directors, CFO’s, COO’s HR Directors, Production Directors, Call Centre Management, Call Centre Agents (Inbound / Outbound), Supervisors, Information Technology specialists, SAP Consultants, Engineers, Project Engineers, Project Managers, Automotive Specialists, Telecommunication Specialists, Locums, Pharmacists, Pharmacist Assistants, Marketing & Sales, Logistics & Distribution and Production Staff including Artisans, Semi-skilled and General Workers. •Our Specialist Consultants cater for each individual clients need; Boardroom Appointments is a strong, well-recognised brand and has formed strategic business partnerships with a multitude of leading blue chip JSE listed companies. We focus on QUALITY and not quantity and strive to find only the best candidates for our clients and save our clients time, effort and energy through a personalised customised service level. Boardroom Appointments provides clients with a range of service offerings. We provide clients with a variety of additional benefits that make our services unlike any other. We have staff transportation facilities, a cross-country network of experience, Contract Managers and a service centre that gives us the ability to handle high volumes of client requests.

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