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Profile Personnel

Area Manager-Food Services-Western Cape Region

Profile Personnel

  • R Undisclosed
  • Permanent Management position
  • Cape Town
  • Posted 16 Jul 2025 by Profile Personnel
  • Expires in 33 days
  • Job 2616999
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About the position

Well established FMCG company based in the Western Cape are seeking suitably qualified & experienced applicants to fill the Area Manager-Food Services position in the Western Cape Region

Key Performance Areas:

The successful candidate will be report to the Regional Sales Manager

  • Develop & implement strategic sales plans to achieve volume, revenue, and market share targets in your assigned area.
  • Manage a portfolio of existing customers and build new business with restaurants, hotels, caterers, cafes, and institutional buyers.
  • Lead, train, and motivate Sales Rep/s to drive field execution and client satisfaction.
  • Drive sales to achieve company objectives; sales volumes and pricing targets across the basket of products given by your RSM.
  • Set Targets and Budget to achieve monthly by customer to your Rep/s.
  • Monitor and report on sales performance, market trends, competitor activity, and customer feedback.
  • Drive new product placements, promotional campaigns, and channel expansion initiatives.
  • Manage relationships with foodservice clients (national & regional) including restaurants, hotels, QSRs, catering companies, and institutional clients.
  • Provide input and support to sales forecasting, waste management and logistical supply chain processes to ensure on time delivery is achieved.
  • Compile weekly and monthly feedback reports to RSM with supporting analysis and interpretation.

Knowledge and Skills:



  • Must have Grade 12
  • Relevant tertiary qualification would be an advantage.
  • A minimum of 3-4 years Food Service FMCG sales experience dealing with national regional clients, with a successful track record of interaction, will be required.
  • Ability to work independently in a self-disciplined manner to meet objectives and contribute effectively as part of a team.
  • Must be willing to travel.
  • Be highly skilled in communication and negotiation and ensure service excellence is always executed in a proactive manner.
  • Strong organizational and reporting skills, with attention to detail.
  • The ability to work collaboratively within a team to drive collective success.
  • Results-oriented mindset with strong planning and time management skills
  • Valid driver’s license and willingness to travel locally
Should you wish to apply please submit your CV through for consideration.

Only shortlisted candidates will be contacted. Should you not receive a response within 14 days please consider your application unsuccessful. We will keep your CV on our database for any other relevant roles that may arise.

Desired Skills:

  • Forecasts
  • Sales
  • Travel Arrangements

Apply Now

Profile Personnel

About the agency

Profile Personnel is an independently owned recruitment agency based in East London. Since its inception in October 1997 we have successfully sourced and placed Permanent, Temporary and Contract staff, both locally and nationally. Profile Personnel is a registered member of APSO, the Recruitment Industry’s regulatory body, ensuring we meet their strict ethical standards. We are also B-BBEE compliant. We service a variety of sectors and are known for our successful relationships with our clients, allowing us to create excellent opportunities in the market. Looking for your next career path, call us today!

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