360 Marketing Manager

About the position

Position Overview:
We are seeking a dynamic and results-driven 360 Marketing Manager to enhance brand positioning across African and global markets. This role requires a well-rounded marketing professional who can manage all aspects of marketing, from digital strategy to content creation and brand development. The ideal candidate will possess a strong background in marketing, digital brand communication, and SEO, with hands-on experience in website management, graphic design, and copywriting. This Role will involve country engagement with the likes of South Africa, Australia, Canada, and Germany.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with business objectives and target markets.
• Enhance The companies brand visibility across Africa and international territories.
• Manage and optimize the company website, including content updates, basic web design, and SEO implementation.
• Conduct keyword research and implement SEO strategies to improve search rankings and digital presence.
• Create compelling marketing materials, including brochures, advertisements, and promotional content.
• Plan, coordinate, and oversee photo shoots to ensure high-quality visual assets for marketing campaigns.
• Develop and manage digital marketing campaigns, including social media, email marketing, and paid advertising.
• Craft engaging and persuasive copy for websites, blogs, and other digital platforms.
• Monitor and analyze marketing performance metrics to optimize campaigns and improve ROI.
• Collaborate with internal teams and external vendors to execute marketing initiatives effectively.
• Stay up-to-date with industry trends and emerging marketing technologies to keep the company ahead of competitors.

Desired Skills:

• Marketing
• SEO
• Web Design
• Graphic Design
• Copywriting

About The Employer:

Company Overview:
We are a leading provider of innovative mining solutions, specializing in the design, manufacturing, and supply of high-quality mining equipment and components. With a strong presence in Africa and international markets, we are committed to delivering top-tier products and services that enhance operational efficiency and productivity for mining operations worldwide. Our solutions include conveyor systems, wear-resistant components, and customized mining equipment designed to meet the rigorous demands of the industry.