About the position
About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organisations build their digital core, optimize their operations, accelerate revenue growth and enhance public services-creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability.
We are uniquely able to deliver tangible outcomes through our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit [Email Address Removed]ining the feel of a start-up and the advantages of being a global player, Accenture Song truly has a diverse and multi-talented team. Accenture Song is the leading digital transformation agency in the world that can deliver true end-to-end digital services.
About the opportunity:
The Data Insights Specialist sits within the Marketing function, part of Accenture Song. Essential to the role is a technically strong data and analytics practitioner who strategically minded with a strong attention for detail and sound process oriented problem solving skills. This person will need to transform raw data into actionable insights, compiling the necessary reports and recommendations to have meaningful value.
Purpose of the role: Use insights and technology to create better consumer experiences.
Responsibilities (include but not limited to):
- Weekly, monthly insights reports Excel, BI tools, Analytics
- Website behavior and customer experience analysis
- Data consolidation and validation. Coordinating tags, tracking parameter implementations
- Lead creation and completion of Multivariate and A B testing documents from hypothesis creation to influencing creatives
- to identifying success metrics and post test analysis
- Business requirements synthesized from multiple sources including product managers, development teams, and
- functional group members
- Effective and persuasive presentations verbal and written for project teams and business leaders that improve customer
- experience and affect performance strategies
- To provide strategic assistance to data analysts to produce marketing dashboards via Google Looker Studio, Tableau, Power BI, Excel and various APIs (i.e. Google Analytics)
Qualifications
Qualification / Skill / Experience:
- Tertiary qualification in Statistics, Math, Economics, Marketing, Business Analytics, Data Science, Psychology or a related field or equivalent work experience
- Proficient in Office 365 (i.e. MS Teams/SharePoint/Excel/Word etc.)
- Strong proficiency in working within Excel with large data sets and utilizing pivot tables and lookups
- A detailed understanding of 0 - 3rd party Customer data types. As well as understanding how to capture this customer data and how to access this
- Experience in working with marketing technology platforms to deliver personalization specifically Customer Data Platform management
- Minimum 2 years experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
- Minimum 2 years experience using web analytics tools such as Google Analytics, Google Data Studio, Google Optimize, FullStory, Optimizely or others
- Minimum 2 years experience providing relevant marketing analysis with experience in online marketing, advertising, PPC, SEO, SEM, e-mail marketing and/or e-tailing
- Minimum 3 years experience of business analysis in large size companies with multiple functions / business units preferred
- Experience in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one-year experience measure success of SEM/PPC and SEO campaigns / efforts
- Ability to design A|B tests and interpret results using testing tools like Google Optimize or Optimizely to recommend next steps to Business Owners
- Exposure to Web Development programming languages (HTML, CSS, JavaScript) and technique a plus
- Advanced knowledge of Google Tag Manager
- High level of expertise with Business Intelligence tools (minimum 2 years, such as Brio, Business Objects, MicroStrategy, Cognos etc. with experience writing and tuning SQL queries in an online or offline environment)
- Well versed in Digital (a passion for all things digital, familiarity with current digital landscape, capabilities, awareness of emerging digital concepts and platforms)
- A good command of the English language (both verbal and written)
- Strong project management skills (business process redesign principles, tools and techniques will be advantageous)
- Strong multi-tasking and time management skills.
- Strong presentation skills (ability to analyze and present complex data to various stakeholders)
Personal Attributes:
- Ability to collaborate with a team as well as work independently
- Self-starter and highly motivated to excel with minimal supervision
- Ability to receive constructive feedback
- Resilient
- Accountable
- Reliable
- Meticulous with attention to detail
- Other: comfortable to work on-site and comfortable to work on alcohol brands
