Copywriter (Social) at Accenture

About the position

The Senior Copywriter will ideate and produce engaging written content across various social media platforms. Key responsibilities will be developing compelling copy that communicates brand messages effectively, collaborating closely with designers and marketers to ensure cohesive storytelling. The ideal candidate will be a visionary thinker who is ahead of social media trends.

Responsibilities (include but are not limited to):

• Write copy across all channels including print, social media, video, email, banners, website, etc.
• Collaborate with creative teams to conceptualize big ideas and write copy on campaign deliverables (i.e. social media campaigns, email campaigns, landing pages, websites etc.)
• Interpret copywriting briefs to understand project requirements
• See projects through the whole creative process - from concept, copy, design collaboration to production
• Edit and proofread copy to ensure standards are met
• Drive brand consistency across all communications
• Use SEO principles to maximize content reach and search rankings
• Source images and other content
• Keep abreast of digital and advertising trends in accordance with industry best practice

Qualifications

Qualifications/Experience/Skill:

• Tertiary qualification in Digital Copywriting/Copywriting
• Proficient in MS Office365 (i.e. Word/Excel/PowerPoint/MS Teams/OneDrive etc.)
• Minimum 4 years working experience as a (MW to Snr) Digital Copywriter in an Advertising Agency or Digital Advertising Agency
• Digital (well versed in Digital and all things social media)
• Good understanding of social media KPI's
• A good command of the English language (both verbal and written)
• Vernac: ability to write in isiXhosa & isiZulu will be advantageous
• Strong presentation skills
• Strong multitasking skills (ability to work on more than one brief at any given time)
• Strong time management skills
• Strong administrative and organisational skills
• A portfolio showcasing Digital and TTL work

Personal Attributes:

• Team player with the ability to work independently
• Ability to remain calm in a fast-paced environment
• Creative "out-the-box" thinker
• Proactive
• Resilient
• Accountable
• Reliable
• Solution-driven/problem solver
• Deadline driven
• Meticulous with attention to detail
• Other: comfortable working on-site and comfortable working on alcohol brands