About the position
Key Results Area:
- Brand strategy
- Account Management, Operations and Activation
- Presentation, Reporting & Analysis
- Administration Duties
Job Specific Requirements:
Brand Strategy
- Set up the yearly Marketing strategic plan and budgets of brands portfolio in coordination with Business Unit leaders and brand owners.
- Develop, own and implement comprehensive, disruptive brand marketing across all marketing levers, including but not limited to social marketing, influencer & partner marketing, PR, paid media, channel, digital, experiential, etc. across the region, working closely with cross-functional and Executive teams, as well as brand owners regional teams.
- Develop and manage successful launch of new products and core pillars from creation to execution.
- Participate in strategic meetings with brand manager, retailers, and regional teams to negotiate best commercial conditions (co funding, animations, exclusivity...)
- Use marketing KPIs to analyze performance and adapt actions and suggest optimizations.
- Fuel brand strategy by conducting market, trend and competition analyzes.
- Communicate and deploy identified business opportunities.
- Develop, manage, and allocate marketing budget for the brands across all levers and region.
- Monitor and follow up expenses and ensure respect of allocated budgets.
Account Management, Operations and Activation
- Drive short and long-terms marketing strategies across markets/networks of scope to meet and exceed brand objectives; Partner with cross-functional partners within structure and at the retailer to successfully execute.
- Localize and maximize brand creative provided by Brand Owners, making sure all executions are aligned to brand guidelines and approved by the brand.
- Build, manage and maintain strong influencer and press relations
- Identify and foster relationships with potential brand partners (event associations, government tourism entities, suppliers, venues) to effectively maximize and deliver on objectives.
- Build best in class partnerships with retail partners to effectively maximize and deliver on sales goals.
- Build strong and effective relationships with internal teams to bring to life 360 activations (Inventory Planning, Brand management, Education, Creative and Operations).
- Monitor and direct daily operations to ensure that goals and objectives are met in term of sales targets and KPIs and take corrective action when necessary.
- Be the Brand guardian in market ensuring the brand equity and vision is always adhered to and be a brand advocate internally & externally: effectively story tell.
- Lead day-to-day channel management and operation including community management, copywriting, and content publishing across multiple social platforms (Instagram, Instagram Stories, TikTok, Pinterest, Facebook, and YouTube)
- Lead innovative social campaigns/activations that drive brand loyalty and advocacy.
- Brief and Assist in ideating and creating highly engaging social content ladders up to brand content pillars and help fuel brand growth and engagement.
- Lead ideation, development, and execution of brand events.
- Lead ideation, development, and execution of first-ever marketing activations and for every product launch.
- Lead ideation, development, and execution of evergreen marketing content that help deliver on brand pillar strategy and KPI's.
- Advocate for share of voice for the brand on retailer platforms and provide relevant and compelling content.
Presentation, Reporting & Analysis
- Lead presentation preparation for management meetings
- Prepare, support and lead meetings with effective agendas and clear outcomes
- Responsible for presenting and adapting plans based on feedback to internal and external partner key stakeholders, Executive team and international/ regional team, retailers ...
- Provide weekly KPIs recaps, ad-hoc reporting and analysis as needed
- Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business
- Guarantee the brand performance through analyzing each individual brand's sales history and corresponding marketing investment and support development of future strategies on the basis of that analysis alongside Brand Manager.
- Analyze and improve cost effectiveness; prepare ad-hoc review budget updates in collaboration with General Manager
- Monitor and analyze market trends, competitor activities; provide action plans and follow up on implementation
- Report on weekly, monthly, and quarterly social KPI's, ensuring growth metrics are on track to reach marketing goals and objectives-flexibility to help pivot content strategy and execution based on data results is crucial
- Monitor and report pop culture events and daily social trends for reactive content opportunities, ideating content ideas that insert Fenty into relevant to the market conversations
Qualifications and Attributes Required
- A Marketing Degree is a must
- Previous experience in retail marketing, digital marketing, social media, CRM or communication a must
- Knowledge of the market
- Embody professionalism, honesty, passion for winning, resilience, agility, loyalty, respectfulness, engaged, involved, willing, dedicated, self-motivated and knowledgeable
- Willingness to go beyond what is expected, challenging the status quo and stretching ourselves
- Exemplify a spirit of innovation, creativity, differentiation, and consumer-centric focus.
- Embrace excellence and act as owners of the company to deliver on expectations.
- Ability to work under pressure, use initiative and take accountability
- Good organisational skills and a high degree of accuracy
- Superior computer literacy, especially in Powerpoint, Excel and Word
Desired Skills:
- Marketing Strategy
- Marketing Mix
- Marketing budget
- Marketing planning
- Integrated Marketing
- Multi-channel Marketing
- Strategic marketing
- B2B Marketing
- Marketing strategies
- Channel Marketing
- CIM
- Marketing Communications
- Campaign Plans
- Marketing Plan
- Social media strategy
- Campaigns
- ROI reports
- Marketing Management
- Marketing Budget Management
- Global Marketing
Desired Work Experience:
- 5 to 10 years Retail
- 2 to 5 years Middle / Department Management
Desired Qualification Level:
Employer & Job Benefits:
