About the position
JOB DESCRIPTION
Key Responsibilities:
- Marketing strategy - contribute, develop and define
- Brand development and communication
- Customer first - insights and action plans
- Management of strategic brand plans
- CSI and Sustainability
- Budget and planning
- Strategic brand building and development of the brands. True brand building vs commercial retailer mindset.
- Entrepreneurial thinking - build a brand within a business and measure brand growth (ROI).
- Ensure execution across the brand is aligned to the broader strategy of Fabiani and Gstar
- Be customer obsessed - collaborate with insights and data analytics to identify trends, challenges, opportunities for growth, development of the Fabiani and Gstar brand and unexplored markets
- Build strong customer targeted strategies - retention, reward and new markets
- Have a key understanding of digital marketing and social media as a communication channel
- Collaborate with all internal and external partners where needed to create, lead and brief promotional/media content in all channels.
- Work closely and collaborate with product, design and trend forecasting teams to constantly evolve the Fabiani and Gstar brand.
- Internal and External PR - Creation of immersive campaigns through social, digital, event marketing, influencers, PR channels and in-store to bring our brands vision to the world.
- Own the collaboration strategy - Build a pipeline of brands, influencers and individuals that will build brand value.
- A huge passion and drive to make a difference is SA and the future, with the ownership of CSI and sustainability
- Ownership and evolution of the production and aesthetic for all seasonal brand campaigns with internal and external partners.
- Agency and partner relationships managed
- Budget management for content creation, production, social media community management, purchasing of paid media, influencers and marketing strategies
- Reporting of all above KPI's and campaign success monthly to management teams
Requirements:
- A relevant tertiary qualification
- Individual must have strong industry track record
- 3-5 years Marketing Management experience
- Must have experience managing a team (direct reports)
Skills:
- Proven track record and ability to market a brand by demonstrating innovative and creative thinking within this area.
- Ability to persuade and influence both internal and external stakeholders.
- Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving.
- Strong written and verbal communication at all levels of organisation.
- Proven leadership and people management ability.
Behaviours:
- Effectively considers the diverse needs of various stakeholders
- Applies market and business insights in order to drive organisational objectives
- Conveys information and communicates ideas in a clear, concise and impactful manner
- Understands, anticipates, and meets the needs and expectations of customers
- Interprets and simplifies complex and contradictory information when resolving organisational problems
- Resilience and emotional maturity
- Proven leadership and people management ability.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
ABOUT US
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
ABOUT THE TEAM
Our Premium menswear brand, Fabiani has great equity and is loved by both local and international customers since 1978. Our customers trust Fabiani to live their best life in style.
