About the position
Marketing Coordinator
FIXED-TERM CONTRACT (12 Months)
Salary: We offer a competitive remuneration.
SENTECH is looking for a Marketing Coordinator who will be responsible for delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory's Go-To-Market plan and priorities.
The incumbent will be responsible for planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, and events.
Key Responsibilities
- Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals.
- Build a tactical marketing plan for web, social media, paid search, paid media.
- Ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generating activities.
- Contribution to visual and written marketing content creation such as blogs, graphics, adverts, banners, websites, landing pages, platform-based videos, email marketing etc
- Collaborate with different teams to provide a balance of marketing activities across all pipeline stages including acceleration and close activities as required.
- Access relevant lead (and performance) reports through ad hoc reporting from Commercial teams.
- Review reports to understand the impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.
- Leverage market research and analyses in order to obtain a greater understanding of the target audience and Broadband solutions, Broadband competitive differentiators and go-to-market approach, in order to identify relevant data segmentation, adapt messages, and optimize the campaign tactics.
- Formulate and implement different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets.
- Monitor key metrics and KPIs related to social media and lead generation, providing regular reports with actionable insights for optimization.
- Use data-driven analysis to refine strategies, improve performance, and drive better results.
Qualifications:
- Diploma or bachelor's degree in Marketing or equivalent
Experience:
- Proven experience of at least 3 - 5 years in Marketing, Social Media Management, and Demand Generation, with minimum 2-4 years in marketing execution
- Previous work experience in marketing management roles related to digital advertising, social media, content creation, branding, lead generation through campaigns, and primarily reporting results to the executive company
- Working in a Telecoms company/ industry
- Experience in B2B and B2C marketing
- Project leadership (medium to large-scaled projects)
- Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics, etc.).
- Impeccable skills in brand consistency, and perfection on all content and material which goes to market and advertising.
- Proficiency in Microsoft Office, Photoshop, Illustrator and InDesign
Knowledge:
- WebSite Development in Wordpress (CMS, Landing pages, Microsites, Templates,Styles, Basic HTML & CSS)
- Adobe Creative Suite (Photoshop, Illustrator, inDesign)
- SEO and SEM
- Online Analytics (Google Analytics, Trends, Webmaster Tools, Website Optimizer, Keyword Tool, URL Builder)
- Web 2.0 and Social Networks (Blog, Twitter, LinkedIn, Google+, Facebook, YouTube)
- Brand Management
SENTECH is an equal opportunity employer, as such SENTECH will give preference to suitable candidates who add to the cultural and gender diversity of the company.
All materials and communications will be held in absolute confidence.
CLOSING DATE: 08 March 2024.
Correspondence will be limited to short-listed candidates. If you have not been contacted within one month after the closing date, please consider your application as unsuccessful.
Desired Skills:
- Adobe Creative Suite
- Social media marketing
- Website Updating
- Coordination Marketing
- Social Media Management
Desired Work Experience:
- 2 to 5 years Events Coordination & Planning
Desired Qualification Level:
