About the position
Purpose
- Managing the selection and variety of products offered by an ecommerce website.
- Responsible for ensuring that the products meet the customer needs, preferences, and expectations, as well as the business goals and strategies
- Conducting market research, analyzing customer feedback, and optimizing product pricing and promotions.
- Ensure customer satisfaction by analyzing customer journeys and surveying customers
- Assist Ecommerce team with analysis and improvement of customer processes and inventory improvement through generating product reports for decision making (sell-through rate, sales volumes, average order value, aged-inventory)
- Manage Inventory levels and pricing according to BU requirements
- Brief marketing teams on GTM strategies
- Collaborating with other teams, such as marketing, merchandising, web development, and customer service, to ensure the product assortment alignment and integration
- Manage e-commerce inventory levels and pricing as per business requirements for all products
- Analyze data and performance of e-commerce customer experience to draw performance insights, identify gaps and suggest improvements
- Online customer journey mapping and orchestration & improvement
- Manage online customer experience optimizing for sales and customer sentiment, including:
- Process & journey mapping
- Surveying a subset of customers to understand satisfaction levels
- Manage all CRM / direct communication deployment, measurement and reporting
- Implement CRM campaigns to engage, retain, upsell and recruit prospects
- Provide marketing insight for campaigns using different communication tools including e-mail, sms, push notifications etc.
- Database management of Personal Identifiable Information (PII)
Required Qualifications and Experience:
- Relevant qualification or experience in Ecommerce management.
- 5+ years' experience in buying and building product assortments and online marketing
- Experience in online customer journey mapping and orchestration
- Experience in a direct marketing and e-commerce
- Understanding of the retail e-commerce space & customer journey
Required Competencies:
- Experience in ecommerce, product management, or category management
- Knowledge of ecommerce platforms, such as Shopify, Magento, or WooCommerce
- Proficiency in Microsoft Excel, Google Sheets, or other spreadsheet tools
- Familiarity with data analysis and reporting tools, such as Google Analytics, Tableau, or Power BI
Desired Skills:
- e-commerce
- product management
