Brand Manager - OTC

About the position

Our client a well known pharmaceutical company is looking for a Brand Manager with a relevant degree and 3 years experience.
You will be responsible to bridge the gaps between the customer and the brand by using information from the customer experience to gain insights from the customer’s unique perspective.
The goal of Brand Manager is to augment the customer experience and cultivate customer loyalty in a environment fast-paced and dynamic, requiring flexibility and the ability to adapt quickly to changes in the market and industry regulations

Market Analysis and Strategy Development:
Conduct thorough market research to understand the competitive landscape for both scheduled generics and OTC generics.
Develop and implement pricing strategies for scheduled generics, considering factors like market demand, production costs, and regulatory constraints.
Create consumer-focused campaigns for OTC generics, aimed at increasing brand awareness, customer engagement, and market share.
Collaborate with market research teams to understand consumer behavior, preferences, and trends impacting OTC product sales.

Brand Management and Promotion:
Oversee the branding of scheduled and OTC generics, ensuring consistency in messaging and company values across all platforms.
Design and execute marketing campaigns for OTC generics, using various channels like digital media, print, and in-store promotions.
Monitor and manage the brand performance of both product lines, adjusting strategies as needed to meet sales targets and market positioning goals.

Cross-Functional Collaboration:
Work closely with the sales team to ensure alignment of sales strategies with brand objectives, particularly for scheduled generics pricing models.
Coordinate with the Medical and regulatory affairs departments to stay informed about product developments and regulatory changes that might impact the brand strategy.

Budget Management:
Develop and manage the marketing budget for both scheduled and OTC generics.
Allocate resources effectively between pricing initiatives for scheduled generics and consumer campaigns for OTC products.

Compliance and Ethical Marketing:
Ensure all brand activities for scheduled and OTC generics comply with pharmaceutical industry regulations and ethical marketing practices.
Stay updated on changes in pharmaceutical laws and regulations that could impact product marketing

Performance Analysis and Reporting:
Regularly analyse sales data, market trends, and campaign performance to measure the effectiveness of brand strategies.
Prepare detailed reports and presentations for senior management, highlighting successes, challenges, and recommendations for future brand strategies

Bachelor’s Degree in Marketing, Commercial , Business Administration, or a related field.  Bachelor of Sciences Degree with relevant experience will be considered
More than 3 years’ experience in brand management, preferably in the pharmaceutical industry
Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics.
Excellent analytical, communication, and leadership skills.
Ability to work collaboratively in a cross-functional team environment
Proficient in using marketing analytics tools and software
Organised
Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
Ability to adapt in a fast-paced, changing growth environment and to work independently.
Support team
Good leadership skills
Collaboration Skills

Desired Skills:

• marketing
• brand
• otc
• generic
• pharmaceutical

Employer & Job Benefits:

• Basic salary
• medical aid
• provident fund