Out there it’s survival of the fittest. Your cover letter introduces you to the interviewer. It’s likely that, in 30 seconds or less, they would have decided whether or not to interview you.
Making a first impression is so important when applying for a job. That’s why a knock-out cover letter is essential for getting you noticed, for all the right reasons.
Learn more about the company before you apply. It might come in handy when writing your cover letter and even more so when you are invited to an interview.
Get Right To It
Raise the criteria listed in the job advert and how your skills/experience match what is required. It’s also a great idea to mention achievements relevant to these criteria.
Go The Extra Mile
Find out what the recruiter’s name is and personalise your cover letter. This will show that you are proactive. Never start with “To Whom It May Concern” or “Dear (Name)”.
Be An Individual
Don’t send a generic (copy and paste) cover letter. A personalised message is what will set your CV apart from other job seekers applying for the same job. It’s a pain, but try writing a unique cover letter for every job application.
Short & Sweet
Keep it concise and powerful and use bullet points wherever possible.
No Room For Error
Make sure your message is 100% error-free; one spelling error is going to cast a storm cloud on your chances of being invited to an interview.
Keep It Balanced
Try not to oversell yourself and focus on the position you are applying for. Explain why you are a good fit, and how you can add value to the company.