Digital marketing is a commitment that every brand needs to undertake. Read on for some insight into the importance of digital marketing and how to become successful in that space.
A big phrase isn’t it?
In the working or corporate world, it is easy to feel intimidated by such terminology. But in all honesty, it is probably something that you are doing all the time without even realising it. With a digital explosion in the business world, traditional marketing has taken on another layer, another face and another identity.
Marketing online is still a relatively new arena, but having said that it is an incredibly exciting and evolving space to be in. Many people are hesitant to function within this space, but if you do not get your piece of the pie, you could be missing out on an important part of influence and the conversation.
If you are in the online marketing landscape, you can expect to have a job in one of the following positions:
– Digital copywriter
– Social Media Manager or Community Manager
– Digital Marketing Strategist
– Director/Head of Communications
– SEO manager
– Agency digital account director
What is Digital Marketing strategy?
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” Michael Porter
Strategy vs Implementation
A digital marketing strategy is a roadmap or a blueprint for how companies can strategically raise their relevance in business on an online basis. More often than not strategy is perceived to be implementation. Or rather the lines between the two get blurred.
Digital Marketing calls for a strategy
In all honesty if a solid roadmap isn’t in place it doesn’t matter how intensive your implementation plan is. There are many defining markers of a successful digital marketing strategy. The foundation of which begins with understanding your audience and their personas, knowing what your goals are and most importantly evaluating your online channels to see how you can improve.
The Role of Digital Marketing
In the day and age where the need for information is so high, nobody has the time or the energy to look through encyclopaedias, or look through a Yellow Pages directory for people’s information. People need an instant response to their queries and many companies out there are beginning to feed that need. Nowadays the first impression that people get about a company is by scanning through its online presence, and that means social media, websites, videos and user comments.
The Benefits of Digital Marketing
Image source: www.searchenginetimes.com
It might seem obvious, but it needs to be stated. If you’ve been wondering about the relevance of digital marketing here it is:
Timeliness and Relevance:Your brand or company needs to always remain relevant to be on top of the game. With a strong digital marketing presence you have the ability to be seen and to become an influencer in your place.
Leverage SEO to be easily found online: Just in case you’ve been living under a rock. SEO or search engine optimisation is a way in which to tap into the algorithm of the internet in order to raise your visibility and your rankings. If you haven’t already been making use of search engine marketing, it would help to empower staff members with basic SEO skills and tips.
Plug into untapped markets and conversations: You want to be seen as a leader in your domain. When you begin to create a trail of effective digital marketing online, your brand will be seen as such. By having a presence, you will also begin to plug into untapped markets and conversations.
You get to communicate your brand ethos visually: If you are out there on all the major digital and social media platforms (as you should be), it is an exciting opportunity to brand yourself from a visual point of view. The way in which your website is designed, the manner in which you promote your photography on Instagram and the social media posts that you put out, all have a way of speaking for your brand.
Digital Marketing Training
There is absolutely nothing wrong with acknowledging that you need more information in order to market more effectively in the digital marketing space. If you feel that you need a greater level of training and understanding of the marketing sphere you can enrol in a marketing management course to boost your knowledge.
Don’t ignore the Mobile Technology Explosion
Mobile devices are fast beginning to override any other devices in terms of popularity. We access our work and entertainment information on our devices. As a company or a brand one of your key focuses in digital marketing should be developing in the mobile space.
Digital marketing can reach people in a number of different ways and all of these need to be taken into consideration. However the experience that consumers have with their mobile phone is a very personable one and from a digital marketing perspective leveraging mobile digital marketing will bring you in the face of the consumer that you would like to win over.
– Create amazing content for content marketing
– Make use of smart native advertising
– Focus on telling stories that matter
The Future of Marketing: Digital Marketing Trends to Watch in 2017
By Laeeka Khan