Any young photography student can promote their photography skills on Instagram by setting up their own photography portfolio using an Instagram business account.
Lights, camera, action!
Any young student will tell you that the flash and excitement of wielding a camera creates a buzz like no other! Colour, composition, finding the light, there are just so many moments in life that are worth capturing and bringing to life. If you have chosen a career path as a photographer, it is an exciting thought to imagine being swept away to exotic locations and destinations on assignment. But did you know that you don’t have to wait to create an impact. Even as a student, you can start to promote your photography on Instagram.
The world needs your unique insight and the way that you see it!
Did it occur to you that your journey can begin right now, even as a student? Even though you may be studying you can easily begin building your presence on social media platforms such as Instagram. Yes, it is easy to set up an Instagram business account and promote your photography skills. Even as a student you can already start making an impact on the world around you.
1. Form your own photography portfolio online
There are a number of different photography portfolios available online that you can make use of as a student. It helps to begin forming some kind of digital presence early in your career. Once you have built up an online photography portfolio, you can easily add social media sharing buttons on your page.
2. Build your brand identity with good content
Building trust and visibility with clients or potential clients is a critical exercise that every budding photographer should engage in. Always ensure that the content you post up is clear, not pixelated and thematically related to the message that you would like to convey. Showcase your photography skills with passion and purpose.
3. Collaborate with like-minded individuals and industry leaders
Photography for beginners can seem like tricky territory. Instagram is a wonderful platform filled with people who are adding to the visual footprint of the world. Using social media, you will be able to connect with people who are likeminded and share the business goals that you have in mind. You will also have access to a world of leaders in the field of photography. Connect with outstanding photographers on Instagram, study their work and learn their brand lessons.
4. Build up a look and feel
Over time you will get to build up a particular look and feel and by association build up a brand identity. The online presence will be the visible and tangible evidence of the photography that you have done and with this you, will be able to evolve your work as you go along.
5. Commit to the editing process
If you are a photographer posting up to Instagram, you will definitely feel the pressure to have your work in its best form out there. It can be exciting to click a pic and then rush to go online to post it up. Stop. Pause before you go any further. Remember to give your work the final polish that it needs by editing it before it gets out there. Your budding professional reputation is at stake. If necessary, equip yourself with the necessary photography lessons.
6. Post up Quality Material
Take the time to post material that is of high quality and value. If this means that you have to create separate streams of photographs for a personal and professional portfolio then absolutely do so. This way, the party pics from the weekend gone by will not taint your Instagram marketing efforts.
7. Engage with your Community
It isn’t enough to just rack up scores of followers. You will need to actually engage with your community. People will like and comment on your posts if you have engaging content posted up. Always ensure that you respond to comments, and engage with them on comments and feedback. You will gain fantastic insight into what works and what needs to change.
8. Include your Website details to your Instagram account
When you load your images to Instagram always be sure to include your website details. You can do this in the caption section of your posts and in your profile biography. Part of strategic Instagram advertising is to raise your visibility in subtle and tasteful ways. People will start becoming familiar with your brand and most importantly they will know how to get in touch with you.
9. Protect your professional/intellectual property
Always watermark your images on Instagram. This works for you in two ways, you protect your imagery from potential thieves and you also end up branding your images with your company insignia and logo. But also make your profile public, so that you are easily viewable on the platform.
10. Make use of hashtags on your photograph
There is no time like the present to define your trademark in the social media landscape. You can choose to align with existing hashtags that relate to your work or you could strike out and make new ones. In fact, doing a bit of both is good and helps you to raise your visibility in the sea of information out there.
In the digital age, it is helpful to know that there subtle things that you can do in order to promote your photography on Instagram. With a little bit of thought and planning ahead, you can easily raise your visibility and market your passion for photography.
By Laeeka Khan, CityVarsity Online.