About the position
We're on the lookout for a talented and experienced Social Media Manager to join our vibrant team. The ideal candidate will possess a minimum of 3 to 4 years of proven experience in social media management, with a solid understanding of Digital Marketing principles and certifications in platforms such as Google or Meta.
If you're a strategic thinker with a passion for social media and influencer management, and you thrive in a dynamic and collaborative environment, we encourage you to apply for this exciting opportunity
ATTACH A PORTFOLIO OR PORTFOLIO LINK, SHOWCASING YOUR WORK AS PART OF YOUR APPLICATION.
Outputs (Internal Process):
- Develop and implement comprehensive social media strategies to meet the brand's objectives, ensuring alignment with overall marketing goals.
- Manage the backend operations of various social media platforms, including content scheduling, audience engagement, and performance analysis.
- Use social listening tools to monitor online conversations, track brand mentions, and gather insights for strategy refinement.
- Conduct thorough research on industry trends, competitor activities, and audience preferences to inform content creation and strategic planning.
- Proactively devise monthly content calendars, incorporating relevant trends and aligning with brand identity and messaging.
- Cultivate and maintain relationships with influencers and key stakeholders, ensuring seamless collaboration and adherence to brand guidelines.
- Oversee influencer campaigns from inception to execution, including briefing, negotiation, and performance evaluation.
- Monitor and analyse social media metrics and KPIs to measure campaign effectiveness and optimise strategies accordingly.
- Stay updated on emerging trends, algorithm changes, and best practices in social media marketing and influencer management.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3 to 4 years of experience in social media management, preferably in a Financial Services industry.
- Demonstrated expertise in using social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) for business purposes.
- Proficiency in social media management tools and analytics platforms.
- Certifications in digital marketing and social media advertising (e.g., Google Ads, Facebook Blueprint) preferred.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Proactive mindset with a strategic approach to problem-solving and decision-making.
- Creativity and innovation in content ideation and campaign execution.
- Ability to multitask and prioritise tasks in a fast-paced environment.
Desired Skills:
- Social Media Manager
- analytics platforms
- media management tools
- digital marketing
- social media advertising
